One of the major line items in the budget of a business or company of any size is marketing. Marketing on any level is expensive, but even more so when you want to do some advertising on a national level. You want your brand and name to be out there for your local customers - but it is important to get to the national level of marketing as well.
Take advantage of low cost (and free) marketing methods
You may not have realized how easy it is to advertise in discount coupon book sales. It is a way to reach literally thousands of people that by any other marketing method you would never reach. The name of your company will be put into the hands of people that will be interested in what you have to offer - because they receive something of value in return - a discount.
Advertising your company's products, activities or services by advertising in a coupon book, is absolutely free. All you have to do is provide to your book representative, your brand or logo and the text regarding the discount that you are offering.
Clean, colorful and impressive design
Your company's ad is compiled along with local and national businesses into a bright and colorful coupon book. The book itself is done in a very professional style with a bright, colorful and appealing layout. It is designed for customers to easily find the businesses they are interested in - with a handy table of contents with companies listed conveniently by category.
You will see activity by advertising in coupon books
The success of marketing your products or services via coupon books is easy to track by the number of coupons that come into your establishment. Most importantly, you will be able to monitor the demographics of your customers. You can expect to see return customers using the discounts as well as new customers trying out new activities, products and services for the first time - all because they will receive a discount.
Who buys coupon books
The demographics of people who purchase discount coupon books ranges from families with young children to seniors looking for bargains. Most of the books are sold by non-profit groups, schools, sports and church groups. This means that every child who sells books will most likely sell them to their own families, grandparents, aunts, uncles and neighbors. Many people seek out people who are selling coupon books to make sure they get the newest edition for the new year. Multiple books are sold to give as gifts. Discount books are popular among seniors and families with young children - people who are watching their spending and appreciate the discounts for the products, activities and services offered.
Don't say no to free advertising
The chance to take advantage of free advertising doesn't come along very often - probably never - so when it does, a smart marketer will snap at the opportunity. Coupon book sales are a great way to get your business or company name out there to the thousands of people who purchase them every year. It makes good sense to extend your marketing reach with coupon book advertising.