Are You Personalizing Your Fundraising Message?
When your nonprofit organization decides on their current year’s fundraiser, it is important to personalize your fundraising message so that your customers understand exactly what motivates your group.
- The purpose of the fundraiser
- How the customer will benefit
In order for your fundraiser to be successful, your cause has to be clear, and the more personal you make it for your customers - the better.
Fundraising - Making it personal
Let's face it - there are a lot of fundraisers taking place at any given time. People are getting asked for contributions on a regular basis. From GoFundMe requests to cookie dough, your potential customers are bombarded with options to part ways with their hard earned money.
In order for your group to have a successful fundraising campaign, you have to give your customers something of value. Something they can easily see that they are getting their money's worth.
If you are representing a youth activity, you can appeal to those who have kids or grandkids - that is an easy one. Other types of groups may not be as easy.
Social media can help you with your fundraiser - but what's your hook?
We all know how important social media is to advertising in general. Fundraisers are no exception. The trick is to find your hook. Something about your cause that is appealing to the masses. If you can't find something about your group that would grab the attention of a multitude of folks, your product needs to.
For instance
Let's say you have decided to sell coupon books for your fundraiser. Coupon books have something for everyone. Not to put down food fundraisers - but, not everyone is going to find cookie dough something they can't live without. On the other hand, who doesn't love a discount? With hundreds of businesses and companies advertising in a coupon book, most people can see that using only a fraction of the coupons offered more than covers the cost of the book.
Or, if you choose apparel - your customers recognize that they will be able to wear and use what they have bought. Apparel fundraisers are another no-hassle way for groups to make the money they need to continue with their important activities.
Advertise advertise advertise
The only way a fundraiser will be successful is if it is advertised in every way possible. Facebook, Twitter and Instagram - as well as your traditional newsletters and emails are a must. When you choose the type of fundraiser that will be of interest to a large demographic, it is actually easier to advertise than when your demographic is limited to a niche market. Have those who are participating in the fundraiser use their own social media accounts to spread the word. You'll be surprised at how far-reaching information on your fundraiser will go.
Success is just around the corner
When you choose your product wisely, get a total buy-in from your participants, and get your product out there for everyone to see, you can't help but have a successful fundraiser.
